In the present generation with the fast-growing internet marketing industry in UAE the website is one of the major tools for lead generation company in dubai. But what happens when your website is not as effective as it should be? If the traffic and engagement are not as good as hoped, then the blame may lie on several common – but possibly fatal – errors in website care. Below are 4 issues that may be costing your website some returns and how to rectify them.
1. No timely Maintenance, and Failure to Apply Security Updates
Just consider locking your front door and you find yourself leaving it open while in one of the most congested streets of Dubai. That’s rather the scenario that develops when you do not update your website. If there are no regular updates you will open your website to hacker attacks, bugs, as well as poor performance. The first step is to update your CMS, where WordPress stays up to date and available to continuously fix the security vulnerabilities. This procedure is very important in defending the site against all the unnecessary invasions that may cause uneasiness.
2. Ignoring Broken Links and 404 Errors
I can already imagine how irritating it is when you follow a link only to end up on an error page. Those ugly ‘page not found’ or ‘404’ simply irritate the user and are not good for your SEO. In cases when the page is deleted or redirected, but it was not redirected to another site, search engines will not index the page, and thus your site’s ranking decreases. Scan the site internally for dead links and remove or redirect them from Google Search Console at least weekly. Appropriate 301 redirection will increase usability and make it easier for the site move to the top of SEO rankings.
3. Not Considering the Speed and Performance of Website
This could be especially evident in the current fast-paced city such as Dubai, where users will want a website to load in the blink of an eye. Pages that take a long time to load are likely to see bounces and result in poor SEO rankings. To move faster there should be optimization of large image, CSS/JavaScript files, and utilizing caching tools. Always check your site’s speed and download tools such as Google Page Speed Insights to conduct your test and optimize when necessary.
4. Not Monitoring and Fixing Crawl Errors
When search engine crawlers are unable to crawl your Web site effectively, your pages will not appear in search engines. Crawl errors include everything from broken links, non-indexable pages and they typically deter users and affect your SEO and organic traffic. Some of these errors include the following, check via Google Search Console and correct as soon as possible to enhance the site’s navigability to search engines.
Conclusion
If your website is the front door to your business then it is must to maintain it properly because the first look matters and it allows right audience to come to you and provide you leads. If you dodge these missteps and embrace constant upkeep, you will be well on your way to a more efficient online identity. Should you require assistance to ensure that your business site performs well, then Quickdigitals.ae provides quality digital marketing services in the UAE to ensure your business achieves its online goals.